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Pharmaceutical Industry

The Pharma Marketer's Guide to Drug Interactions: Some Things You Need to Know

By Noah Pines
Noah Pines
ThinkGen

Thinkie Has Landed: A Tentacled Tribute to Our Evolution

By Noah Pines
Noah Pines
Pharmaceutical Industry

What Pharma Marketers Can Learn from BTS (Yes, That BTS)

By Noah Pines
Noah Pines
Quantitative Research

Clinically Meaningful vs. Statistically Significant: Bridging the Gap Between Math and Market

By Noah Pines
Noah Pines
Therapeutic Expertise
Case Studies

Reflections on Our Work with Team Joseph

By Noah Pines
Noah Pines
Artificial Intelligence

ThinkAEI- Where AI Becomes a Thought Partner

By Noah Pines
Noah Pines
Artificial Intelligence

Synthetic Respondents in Pharma- Marketing Research Enters the Matrix

By Noah Pines
Noah Pines
Methodologies and Innovation
Qualitative Research

What Luxury Watches Can Teach Us About Brand Positioning

By Noah Pines
Noah Pines
Pharmaceutical Industry

Making Every Insight Count- Measuring the ROI of Primary Marketing Research in Pharma

By Noah Pines
Noah Pines
Qualitative Research

Listening Like a Pro- A Fresh Take on Observing Qualitative Research

By Noah Pines
Noah Pines
Qualitative Research

Facial Coding, Voice Analysis, and the Quest for Deeper Insight- Where Are We Now?

By Noah Pines
Noah Pines
Qualitative Research

Rethinking the 60-Minute Interview- Making Space for More Depth in Pharma Marketing Research

By Noah Pines
Noah Pines
Qualitative Research

QuickTHINK- A Simple Data Quality Hack for Deeper Qualitative Insights

By Noah Pines
Noah Pines
Artificial Intelligence

Where Insight Meets Urgency- How ThinkAEI Helps Pharma Professionals Move at the Speed of Work

By Noah Pines
Noah Pines
Methodologies and Innovation

Don't Overlook the Pharmacist- A Critical Voice in Your Commercial Strategy

By Noah Pines
Noah Pines
Methodologies and Innovation
HEOR

From Insight to Impact- Turning Survey Data into Breakthrough Non-Clinical Claims

By Noah Pines
Noah Pines
Pharmaceutical Industry

The Right Voices- How Pharma Can Win with Smarter Influencer Engagement

By Noah Pines
Noah Pines
HEOR
Therapeutic Expertise

From Predictor to Priority: Rethinking How We Use HRQoL in Oncology

By Katya Solovyeva, PhD
Katya Solovyeva, PhD
Methodologies and Innovation

Faith in the Patient Experience- A Missing Piece in Pharma’s Understanding of the Whole Patient

By Noah Pines
Noah Pines
Methodologies and Innovation

The Age of Indifference- Overcoming Apathy Among Health Care Providers and Consumers in a Saturated Market

By Noah Pines
Noah Pines
Pharmaceutical Industry

The Ultimate Treatment Experience- What Pharma Can Learn from BMW

By Noah Pines
Noah Pines
HEOR
Market Research

Leveraging Real-World Evidence Through Primary Research

By Tim Brewer
Tim Brewer
Methodologies and Innovation

Lies, Screeners, and Deception- How Respondent Fraud Is Undermining Pharma Market Research, and What To Do About It

By Noah Pines
Noah Pines
Methodologies and Innovation
Pharmaceutical Industry

The Master Brand Advantage- Why Pharma Can’t Ignore Corporate-Level and Portfolio-Level Branding.

By Noah Pines
Noah Pines
Methodologies and Innovation

Why Your Brand's Message Isn't Resonating - and What To Do About It

By Noah Pines
Noah Pines
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