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Oncology

The Quiet Architects of Precision Oncology: Understanding the Evolving Role of the Pathologist

By Noah Pines
Noah Pines
Pharmaceutical Industry

The Hidden Meaning(s) of “Cost” in Physician Decision-Making

By Noah Pines
Noah Pines
Habit Lens

Beyond Traditional KPIs: Why Habit Strength Should Be Measured

By Noah Pines
Noah Pines
Pharmaceutical Industry

Pharma’s Multi-Disciplinary Talent Push: Strategic Evolution or Hidden Risk?

By Noah Pines
Noah Pines
Habit Lens
Methodologies and Innovation

From Tide to Mrs. Meyers: A Small Change That Says a Lot About How Habits Truly Shift

By Noah Pines
Noah Pines
Habit Lens

The Power of Mastery: Why Some Habits Are So Hard to Break

By Noah Pines
Noah Pines
Habit Lens

Designing for Conviction: A New Imperative for Brand Strategy

By Noah Pines
Noah Pines
Pharmaceutical Industry

Exercise as Co-Therapy: A Question Pharma Should Be Asking More Seriously

By Noah Pines
Noah Pines
Habit Lens

Deconstructing New Product Adoption Frame-by-Frame Using Habit Lens

By Noah Pines
Noah Pines
Habit Lens

Habit Lens in Practice, Part 2: Why a Deep Understanding of Consumer Habits Is Becoming Non-Negotiable

By Noah Pines
Noah Pines
Habit Lens

What Makes a Habit Lens Interview Different? (Part 1)

By Noah Pines
Noah Pines
Habit Lens

Finding Behavioral Science in Bagel Shops and Saunas -- And a Few Lessons for Pharma

By Noah Pines
Noah Pines
Methodologies and Innovation
Pharmaceutical Industry

The Trigger Point: Using Behavioral Cues to Shape Pharma Campaigns

By Noah Pines
Noah Pines
Habit Lens

Rewiring Insight: How QuickTHINK Brings Behavioral Strategy into Every Interview

By Noah Pines
Noah Pines
Habit Lens
Qualitative Research

You Think You’re Studying Decisions. You’re Actually Studying Habits.

By Noah Pines
Noah Pines
Artificial Intelligence
Market Research

The Risk of Letting AI Get Between You and Your Customer

By Noah Pines
Noah Pines
Artificial Intelligence

Will AI Replace Primary Marketing Research? A Question Worth Taking Seriously

By Noah Pines
Noah Pines
Artificial Intelligence
Pharmaceutical Industry

AI Fluency in Pharma, Part 3: From Concepts to Consequences

By Noah Pines
Noah Pines
Pharmaceutical Industry
Pharmaceuticals and Physicians

The Myth of the Individual Decision-Maker in Healthcare

By Noah Pines
Noah Pines
Artificial Intelligence
Pharmaceutical Industry

AI Fluency in Pharma, Part 2: Moving Beyond the Basics

By Noah Pines
Noah Pines
Artificial Intelligence
Pharmaceutical Industry

The AI Conversation in Pharma Is Moving Faster Than Our Fluency

By Noah Pines
Noah Pines
Qualitative Research

Positioning Starts with Purpose: Putting the “Why” Back at the Center of Pharma Strategy

By Noah Pines
Noah Pines
Artificial Intelligence
Qualitative Research

What Pharma’s AI Future Needs Most: Empathy, Not Just Intelligence

By Noah Pines
Noah Pines
Artificial Intelligence
Market Research

Beyond the Exam Room Encounter: How Patient Portals Are Redefining HCP–Patient Communication

By Noah Pines
Noah Pines
Artificial Intelligence
Qualitative Research

AI Moderation in Pharma Marketing Research: The Questions Are Getting More Interesting

By Noah Pines
Noah Pines
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