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Methodologies and Innovation

Passing the Torch: Training the Next Generation of Pharmaceutical Marketing Researchers

By Noah Pines
Noah Pines
Artificial Intelligence
Pharmaceutical Industry

AI-Generated Pharma Advertising: Opportunity and Risk

By Noah Pines
Noah Pines
Artificial Intelligence
Pharmaceutical Industry

Anticipatory Medicine Is Here: Why Pharma’s Next Competitive Edge Lives Inside the EHR

By Noah Pines
Noah Pines
Pharmaceutical Industry
Methodologies and Innovation

From Hypotheses to Breakthroughs: Preparing for Pharma Positioning the Right Way

By Noah Pines
Noah Pines
Pharmaceutical Industry
Therapeutic Expertise

Dosing Symmetry: A Behavioral Lever in Pharma Marketing (and Treatment Adherence)

By Noah Pines
Noah Pines
Pharmaceutical Industry
Market Research

Pharma's DTC Transformation and What the American Fashion Icon Ralph Lauren Might Teach Us

By Noah Pines
Noah Pines
Artificial Intelligence
Pharmaceutical Industry

Planning for the AI Disruption in Medicine: What Insights & Analytics Leaders Must Do Now

By Noah Pines
Noah Pines
Pharmaceutical Industry
Methodologies and Innovation

From Curiosity to Impact: Diana Pohle on Advancing Insights in Pharma

By Noah Pines
Noah Pines
Qualitative Research
Methodologies and Innovation

The Lost Theater of Pharmaceutical Marketing Research

By Noah Pines
Noah Pines
Artificial Intelligence
Methodologies and Innovation

ThinkAEI PREP: Raising the Bar on Process Excellence

By Noah Pines
Noah Pines
Artificial Intelligence
Methodologies and Innovation

From Chaos to Clarity: Introducing ThinkAEI Meta-Synthesis

By Noah Pines
Noah Pines
Methodologies and Innovation
Pharmaceutical Industry

Positioning a New Class of Medications: Listening Before Leading

By Noah Pines
Noah Pines
Pharmaceutical Industry
Market Research

The Effective Marketing Hack Hiding in a Happy Meal

By Noah Pines
Noah Pines
Methodologies and Innovation
Pharmaceutical Industry

Beyond Efficacy: Why Primary Research Should Shape Formulation, Route-of-Administration and Trade Dress Decisions

By Noah Pines
Noah Pines
Methodologies and Innovation
Pharmaceutical Industry

Making the Most of the Modern Medical Advisory Board

By Noah Pines
Noah Pines
Artificial Intelligence
Pharmaceutical Industry

Key Takeaways from the Intellus Institute Conference – Healthcare at a Crossroads

By Tim Brewer
Tim Brewer
Artificial Intelligence
Qualitative Research
Market Research

From Idea to Implementation: QuickTHINK (Powered by ThinkAEI) Is Here

By Noah Pines
Noah Pines
Artificial Intelligence
Market Research
Qualitative Research

Could Augmented Reality Bring Us Back to the Future of Healthcare Marketing Research?

By Noah Pines
Noah Pines
Methodologies and Innovation
Qualitative Research

The Case for Qualitative Pre-Positioning Research: What Is It, and What Value It Offers

By Noah Pines
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ThinkGen

Thinkie: The Sequel No One Saw Coming (Except Everyone at ThinkGen)

By Noah Pines
Noah Pines
Pharmaceutical Industry

From Overlap to Opportunity: Leveraging Primary Marketing Research to Make Portfolio Co-Positioning Work

By Noah Pines
Noah Pines
Pharmaceutical Industry

From West Point to Pharma: A Veteran’s Journey of Service and Leadership

By Noah Pines
Noah Pines
Pharmaceutical Industry

Prescription Abandonment: A Research-Driven Playbook for Pharma to Tackle a Major (Yet Often Hidden) Growth Barrier

By Noah Pines
Noah Pines
Therapeutic Expertise
Pharmaceutical Industry

The Next Act in Cardiovascular Medicine: Durable Drugs, Earlier Prevention, Smarter Delivery

By Noah Pines
Noah Pines
Methodologies and Innovation
Qualitative Research
Quantitative Research

Why I Love Business Development Research in Pharma and Biotech

By Noah Pines
Noah Pines
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