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Market Research
Pharmaceutical Industry
Pharmaceuticals and Physicians

Practice Economics: An Unspoken Factor That Can Make or Break a Launch

By Noah Pines
Noah Pines
Market Research

Why (& How) Pharma Marketing Research Must Keep Innovating: Even Small, Fun Ideas Can Make a Big Difference

By Noah Pines
Noah Pines
Market Research

Are We Respecting Respondents Enough? Lessons from a 2021 SHG Study Still Hold True Today

By Noah Pines
Noah Pines
Market Research
Methodologies and Innovation
Qualitative Research

The Most Human Insights Don’t Come From AI: Let's Bring Back Mobile Ethnography

By Noah Pines
Noah Pines
Artificial Intelligence

Beyond Dr. Google: The Rise of the AI-Enabled Patient and Caregiver

By Noah Pines
Noah Pines
Pharmaceuticals and Physicians

How to Ask HCPs About New Product Adoption

By Noah Pines
Noah Pines
Pharmaceutical Industry

Digital Biomarkers on the Wrist: What Wearables Mean for Pharma

By Noah Pines
Noah Pines
Oncology

Communicating efficacy to oncologists

By Michael Galvin, Ph.D
Michael Galvin, Ph.D
Market Research
Pharmaceutical Industry

Beyond Labels: How Pharma Can Embrace Nuance to Better Serve Patients

By Noah Pines
Noah Pines
Market Research
Pharmaceutical Industry

Turning the Ordinary into the Extraordinary: A Little Lesson for Pharma from Porto, Portugal

By Noah Pines
Noah Pines
Market Research

Magical Thinking and Patient Superstition: The Unseen Forces Shaping Health Decisions

By Noah Pines
Noah Pines
Pharmaceutical Industry

Should Pharma Start Thinking Like Black Rifle Coffee? Tryna Start a Debate...

By Noah Pines
Noah Pines
Oncology

What oncology market researchers should understand about toxicity

By Michael Galvin, Ph.D
Michael Galvin, Ph.D
Pharmaceutical Industry

Why DTC Advertising Matters More Than Ever in the Evolving HCP-Patient Relationship

By Noah Pines
Noah Pines
Qualitative Research
Market Research

Tapping Into the Front Line: Elevating Pharma Marketing Research with Sales Team Insights

By Noah Pines
Noah Pines
Pharmaceuticals and Physicians

“Polywork” Isn’t Just for Tech Bros: What Pharma Marketing Researchers Can Learn from Multi-Setting HCPs

By Noah Pines
Noah Pines
Pharmaceutical Industry

The Medical Home Model: What Pharma Marketers Need to Know

By Noah Pines
Noah Pines
Methodologies and Innovation
Quantitative Research

The Case for Context: When (and Why) to Include a Target Product Profile in Pharma Message Testing

By Noah Pines
Noah Pines
Oncology

Clinical and non-clinical factors in oncology decision-making

By Michael Galvin, Ph.D
Michael Galvin, Ph.D
Market Research

From Data to Direction: Why Insights Matter in Healthcare Market Research

By Tim Brewer
Tim Brewer
Market Research

Super Respondents, Startup Edition: How to Recruit for Commercial Impact

By Noah Pines
Noah Pines
Market Research

Balancing Rigor and Reality: The Role of Off-List Respondents in Pharma Marketing Research

By Noah Pines
Noah Pines
Market Research

What Is an Insight, Really? Think Spears, Not Surveys.

By Noah Pines
Noah Pines
Market Research

Is There a Place for “Super Respondents” in Primary Pharma Market Research?

By Noah Pines
Noah Pines
Market Research

A Simple Question That Changes the Way We Think About Promotions Testing

By Noah Pines
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