ThinkGen Thought Leadership

Filter by author
Filter by category
Filtering by:
Tag
close icon
Healthcare

The Last Great Act of Independence

By Noah Pines
Noah Pines
Market Research

"Bringing the Research Home" -- Rethinking the Final Readout in Pharma MR

By Noah Pines
Noah Pines
Artificial Intelligence
Qualitative Research

Should We Be Segmenting Physicians Based Upon Their AI Usage?

By Noah Pines
Noah Pines
Habit Lens
Pharmaceuticals and Physicians

The Psychology of the Medication Switch: Why Better Is Often Not Enough

By Noah Pines
Noah Pines
Artificial Intelligence
Market Research

The AI sitting beside the physician

By Noah Pines
Noah Pines
Pharmaceutical Industry
Market Research

The Biohacking Generation: A Trend Pharma Can't Ignore

By Noah Pines
Noah Pines
Oncology

ThinkGen's ASCO 2026 Highlights

By Ashley Sample, PhD
Ashley Sample, PhD
Market Research
Qualitative Research

Do Patients Really Feel What They Tell Us in Marketing Research?

By Noah Pines
Noah Pines
Artificial Intelligence
Pharmaceutical Industry

Key Insights from IA Ignite: Healthcare

By Tim Brewer
Tim Brewer
Qualitative Research
Pharmaceuticals and Physicians

When Patients Trust Their Doctors but Distrust the System

By Noah Pines
Noah Pines
Artificial Intelligence

Call Us If You’d Like to Use a Digital Avatar in Pharma Marketing Research

By Noah Pines
Noah Pines
Pharmaceutical Industry

The Hospitalist: An Increasingly Important Voice in Pharmaceutical Market Research

By Noah Pines
Noah Pines
Habit Lens

Habit Is Not the Same Thing as Loyalty

By Noah Pines
Noah Pines
Qualitative Research
Pharmaceuticals and Physicians

The New Front Door to Healthcare: Why Urgent Care Matters More Than Ever in Pharma Marketing Research

By Noah Pines
Noah Pines
Pharmaceutical Industry

From Blueprint to Buy-In: The Case for Audience-Specific TPPs

By Noah Pines
Noah Pines
Pharmaceutical Industry

Leadership, Change and What It Means for FDA and the Industry: A Conversation with Wayne Pines

By Tim Brewer
Tim Brewer
ThinkGen

Thinkie, Our Mastermind Mascot, Was Never Supposed to Be Alone: Introducing Gennie

By Noah Pines
Noah Pines
Qualitative Research

Why Qualitative Research Still Matters

By Noah Pines
Noah Pines
Habit Lens

Unpacking Context in HCP Marketing Research Is Key to Unlocking Strategic Insights

By Noah Pines
Noah Pines
Habit Lens
Qualitative Research

Beyond Drivers and Barriers: Adding a Behavioral Layer to TPP Testing

By Noah Pines
Noah Pines
Pharmaceutical Industry
Pharmaceuticals and Physicians

An Open Letter to Physicians: On the Quiet Power of Your Voice

By Noah Pines
Noah Pines
Pharmaceutical Industry

Passing the Torch: Finding Purpose in Pharma Across Generations

By Noah Pines
Noah Pines
Oncology

The Quiet Architects of Precision Oncology: Understanding the Evolving Role of the Pathologist

By Noah Pines
Noah Pines
Pharmaceutical Industry

The Hidden Meaning(s) of “Cost” in Physician Decision-Making

By Noah Pines
Noah Pines
Habit Lens

Beyond Traditional KPIs: Why Habit Strength Should Be Measured

By Noah Pines
Noah Pines
No results found.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Website
About usServicesLet's connectCareers
Contact
Email215 714 3460333 E. Lancaster Ave. # 314
Wynnewood, PA 19096Privacy Policy
Social
LinkedIn
ThinkGen logo