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Pharmaceuticals and Physicians

The “Trade-Off Bias”: Why We Assume You Can’t Have It Both Ways

By Noah Pines
Noah Pines
Leading Virtual Prof Services Firms

What Business Leaders Can Learn From Annie Jacobsen: Rigor, Storytelling, and the Power of Hidden Histories

By Noah Pines
Noah Pines
Pharmaceutical Industry
Market Research

Designing PSPs That Truly Work: Why Testing Every Element Matters

By Noah Pines
Noah Pines
Pharmaceutical Industry

The Geometry of Survival: An Homage to the Venerable K-M Curve

By Noah Pines
Noah Pines
HEOR

Epic Research and the Future of Evidence Generation: Signals, Risks, and Strategic Implications for Life Sciences

By Noah Pines
Noah Pines
Pharmaceutical Industry

Winning Before the Battle Begins: The Power of Competitive Simulation

By Noah Pines
Noah Pines
Artificial Intelligence
Pharmaceutical Industry

What a May 2025 JAMA Study Reveals About How Physicians Want AI to Work

By Noah Pines
Noah Pines
Artificial Intelligence

Five AMA AI Principles Biopharma Should Be Paying Attention To -- Even If We’re a Year Late

By Noah Pines
Noah Pines
Market Research
Pharmaceutical Industry

Mastering the Modern Visual Aid Interview: A Moderator’s Guide to Real-World Insight

By Noah Pines
Noah Pines
Qualitative Research

From Data to Dialogue: The Power of “Peer Pathways” in Elevating Brand Adoption

By Noah Pines
Noah Pines
Pharmaceutical Industry

The Mental Health Crisis We Aren’t Talking About: Radicalization as a Cognitive Disorder

By Noah Pines
Noah Pines
Pharmaceutical Industry
Market Research

The New First Question in HCP Marketing Research: Who Owns This Practice?

By Noah Pines
Noah Pines
Pharmaceutical Industry

Navigating a New Truth Paradigm in Patient and Care Partner Engagement

By Noah Pines
Noah Pines
Pharmaceuticals and Physicians

The Rise of Workflow Intelligence in Pharma Market Research

By Noah Pines
Noah Pines
Market Research

Why Simplicity in Patient Education Is So Hard — and So Worth It

By Noah Pines
Noah Pines
Methodologies and Innovation
Market Research

Let’s Talk About Accessibility in Health Care Marketing Research

By Noah Pines
Noah Pines
Market Research
Quantitative Research

Transforming Marketing Research Data into Non-Clinical Claims That Move the Market

By Noah Pines
Noah Pines
Artificial Intelligence
Pharmaceutical Industry

Beyond Data: David Berman on Keeping Human Insight at the Heart of Pharma’s AI Revolution

By Noah Pines
Noah Pines
Artificial Intelligence
Methodologies and Innovation

Let the Fans Build the Future

By Noah Pines
Noah Pines
ThinkGen

Passing the Torch: Training the Next Generation of Pharmaceutical Marketing Researchers

By Noah Pines
Noah Pines
Artificial Intelligence
Pharmaceutical Industry

AI-Generated Pharma Advertising: Opportunity and Risk

By Noah Pines
Noah Pines
Artificial Intelligence
Pharmaceutical Industry

Anticipatory Medicine Is Here: Why Pharma’s Next Competitive Edge Lives Inside the EHR

By Noah Pines
Noah Pines
Pharmaceutical Industry
Methodologies and Innovation

From Hypotheses to Breakthroughs: Preparing for Pharma Positioning the Right Way

By Noah Pines
Noah Pines
Pharmaceutical Industry

Dosing Symmetry: A Behavioral Lever in Pharma Marketing (and Treatment Adherence)

By Noah Pines
Noah Pines
Pharmaceutical Industry

Pharma's DTC Transformation and What the American Fashion Icon Ralph Lauren Might Teach Us

By Noah Pines
Noah Pines
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