Sarah brings to ThinkGen over 15 years of experience in life sciences, supporting pipeline and marketed assets across various therapeutic areas as a strategic consultant. She is a skilled qualitative leader, moderator, analyst, and strategist. In addition, Sarah has experience in quantitative methods such as demand, segmentation, and ATU.

As a moderator, she builds quick rapport with respondents and has conducted thousands of interviews across stakeholders: HCPs, patients, C-Suite, PGAs, and even influencers (e.g., KOLs, government officials, activists). Her therapy area expertise includes oncology (solid and liquid), allergy/immunology, dermatology, gastroenterology, psychiatry, cardiology and more.

Sarah earned a Bachelor of Arts degree in Sociology from Northeastern Illinois University and uses a sociological approach to further the depth in value for her clients as a best practice. She excels at synthesizing findings and identifying nuances across global markets, helping clients build global campaign-ability across localized cognitive, regulatory, and cultural frameworks. Her penchant for a sociological imagination inevitably leads to more meaningful recommendations and future-proof strategy for brand teams, whether the business objectives are domestic or global in scope.