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When we were first engaged by a Boston-based biopharma company in the rare diseases space, their message was clear: they needed a deep insights partner who could get up to speed fast. Over the years, they had accumulated a wealth of category-specific market research -- patient journey studies, segmentation, prescribing analyses, messaging research, etc. Each study was valuable, but together they formed a sprawling, hard-to-navigate tapestry.
Within days, our AI-enabled ThinkAEI PREP system ingested all of these prior studies plus the transcripts from the kickoff call and other subsequent meeting notes. What emerged was not a patchwork of scattered reports, but a structured knowledge base: what key questions had already been asked, what the team knew, and where gaps and challenges remained.
Instead of spending weeks piecing together context, ThinkGen's research team entered the first phase of a new research project already fluent in the brand’s history and challenges. This wasn’t just onboarding -- it was acceleration. And for the client, it meant confidence that we could contribute meaningful insights without repeating what had already been learned.
At ThinkGen, we’ve always believed that preparation is the foundation of effective marketing research. It’s why, on every kickoff call, you’ll hear us ask: “Which specific marketing, promotion, education (or clinical development) decisions will this research inform?”
We push for strict clarity because preparation does more than save time; it directly determines the quality of the outcomes. When we know the clinical, marketing, or promotional decisions at stake -- and when we understand what’s been learned already -- we can build study objectives, design topical guides, and facilitate interview and focus groups that probe deeper and deliver greater value.
Historically, this has relied on diligent knowledge management: gathering prior reports, reviewing old discussion guides, and asking the team and agency to provide a historical perspective based upon their own recollection. With our ThinkAEI AI ecosystem, we now have the capability to take this rigor to an vastly new level.
ThinkAEI PREP is not a client-facing “product” in the traditional sense. Rather, it is our internal AI-powered preparation system: standardized process excellence that ensures every project commences with the strongest possible foundation.
Here’s how it works:
This isn’t about replacing expertise. It’s about equipping our research leads, project managers and ultimately our moderators with a sharper, more comprehensive understanding -- so that every new study is designed in context, not in isolation.
We recognize that many pharmaceutical, biotech, and medtech organizations are navigating the rapidly evolving world of AI with caution. Training, oversight, and compliance requirements are rightly top of mind, as companies ensure this powerful new technology is deployed responsibly and securely.
We fully share this commitment. ThinkAEI is a secure, closed AI ecosystem. Each initiative is essentially self-contained, and our processes are only applied where they are acceptable within a client’s compliance framework. Nothing enters or exits without explicit oversight.
This closed-system design means that client data remains protected, exclusive, and under strict control. When we leverage PREP, we do so with the assurance that both compliance and confidentiality are at the core of the process. For our clients, this means they can benefit from the rigor of AI-enabled preparation without compromising their IT governance standards.
One of the barriers to bringing in a new insights partner is the fear that they won’t “get it.” Clients worry that a new vendor will take months to understand the brand, the market, and the organizational history -- which is time they don’t have.
ThinkAEI PREP mitigates this risk. By systematizing onboarding through AI, we can quickly become fluent in a brand’s research and analytics legacy. This makes clients more comfortable transitioning work to us, because they see that we have the discipline, process, and tools to integrate seamlessly into their workflow.
It also means that when we recommend a line of questioning, clients know it’s based on full awareness of what has already been asked. There’s no redundancy, no wasted effort, and none of the all-too-familiar “we already know that” moments.
In the past, many companies relied on an Agency of Record (AOR) model. The same agency handled virtually all research around a brand, building institutional knowledge sheerly through continuity. That model is less common today. Clients often distribute projects among multiple vendors, or rotate work as priorities evolve.
This makes rigorous onboarding and preparation more important than ever. Without it, the risk of duplication or shallow insights increases. With ThinkAEI PREP, we bring the benefits of AOR-level familiarity -- even when ThinkGen is stepping in as a new partner.
Another critical outcome of ThinkAEI PREP is the way it fosters client intimacy. We make it clear from the start: the more you share with us, the better we can help you. Every prior study, every creative brief, every conversation adds to the system’s knowledge base.
When clients see how seriously we take this process -- and how securely we manage their data -- they become more comfortable sharing, knowing that their inputs are being captured and leveraged responsibly. It builds trust, accelerates collaboration, and strengthens the consulting relationship.
At its core, ThinkAEI PREP is about excellence. It ensures that when our moderators conduct interviews, they do so with a deep understanding of prior findings, stakeholder assumptions, and creative context. This makes for more fruitful, insight-generating conversations: conversations that explore new ground instead of rehashing old terrain.
By embedding this preparation into a secure, closed AI system, we make it a consistent, repeatable standard. Every client benefits. Every project starts stronger. And our reputation for rigor continues to grow.
PREP joins QuickTHINK and Meta-Synthesis as part of our expanding ThinkAEI ecosystem. Together, these innovations form a suite of AI-based capabilities that enhance every stage of the research journey:
This suite reflects the prolific phase we are in today -- a period marked not only by technological innovation but also by intentional growth. We are expanding our leadership team, bringing on new AI executives, and investing in process excellence that will serve our clients for years to come.
In an era of information overload, preparation is more valuable than ever. Clients in the health care space don’t just want speed; they are buying confidence. They want to know that their partners are listening, learning, and building upon the work that has come before -- securely and responsibly.
With ThinkAEI PREP, we have created a system that ensures we meet that standard every time. For our clients, it means less risk, greater trust, and richer insights. For us, it is a hallmark of the rigorous, thoughtful way we approach our work. And it is one more sign that ThinkGen is not just keeping pace with change -- we are leading it.
